Brond offer a TV programme branding service. Our experienced TV branding team are here to help you develop brand identities that are memorable and distinctive. TV brands need to move seemlessly from on-screen to online, merchandise and live events.
These are our 5 tips to make a TV brand simply distinctive.
1: Consistent visual identity
The logo must be simple and recognisable. Distinctive custom typography often becomes synonomous with the show itself. Apply brand logos, icons, colours and typography consistently to build recognition and trust.
2: Motion
Animation enhances on-screen interest and personality. A TV brand should be designed with animation in mind from the outset rather than as an afterthought.
3: Symbolic graphics
Brands that transcend the need for words often become iconic. A TV brand should communicate visually, without words, to people of all languages and cultures. This is even more pertinent with children's TV.
4: Beyond the screen
Successfull TV brands are often translated into merchandise, clothing, toys and live events. The logo needs to be 'alive' and connect with the audience so it becomes part of the off screen culture of the brand.
5: Multi-platform consistency
TV branding extends far beyond the broadcast. How the show will be represented on social media and on-demand streaming services interfaces such as Disney+ and Netflix is a key early design consideration.
If you have a project in mind we would love to hear from you. We look forward to helping your brand become more distinctive.
Dan on 07971 428018 or Angela on 07900 492628
