An effective brand identity should be distinctive and instantly memorable. Brond offer a brand identity design service to help your business to create a simply distinctive logo that is easily recognised and memorable.
Take a moment to consider these 5 building blocks that can help to make your brand identity simply distinctive.
1: Keep it simple
Simple and powerful designs are more instantly recognisable. An effective logo design should be memorable when seen for less than one second.
2: Be consistent
Brand guidelines should be created to control how the brand identity is applied. Well written guidelines will ensure that the brand is instantly identifiable across a wide range of sizes and applications.
3: Scalable
A logo design needs to be distinctive as a small icon on a mobile phone and work equally well on a billboard advert. If it can't scale effectively, is isn't suitable.
4: Versatile
A well designed logo will work just as well in black and white as it does in colour. If the logo doesn't work in a single colour, the underlying shape is not distinctive enough. The contrast of a monotone logo is a great test to see if the brand identity is simple enough to be applied across a variety of brand applications.
5: Timeless
Creating logos that are not based on trends but on the fundamental brand positioning of the company will enable a brand identity to stand the test of time.
Dan on 07971 428018 or Angela on 07900 492628
