Majorlift are market leaders in the manufacture of a complete range of hydraulic garage equipment for the truck, bus and plant industries, all of which is designed and engineered by Majorlift in the UK.
The challenge given to Brond was to improve the readability and usability of the Majorlift logo whilst retaining the brand equity of the market leader in the industry. Majorlift are known for the bright yellow triangle and the striking yellow and black colour palette, our job was to modernise and improve the logo without losing the heritage of the brand.
The new logo is a strong iconic mark that celebrates the market leading heritage of the company. It is much more versatile and scalable, easier to read at small sizes and simpler to apply in a range of sizes and formats, without losing it's impact.
Brond also designed the new Majorlift website:
I am very happy to recommend Brond to you, following the successful conclusion of their project to help us with the rebranding for Majorlift.
At the start of the process, we didn't know what we wanted or how to go about it, but Dan, Angela & Cole guided us through every stage. We now have a refreshed brand, logo and website of which we are truly very proud and reflects the essence and heritage of our business. It wasn't an easy process and involved some very deep conversations and soul searching. However, the results are fantastic and have garnered nothing but praise, both from our own team and our customer base, all around the globe.
I knew we'd got it right when our American customer emailed me within minutes of the release with two words - "Love it!"
Tristram Southgate - Managing Director, Majorlift
Brand audit
Brand identity
Brand guidelines
Exhibition design
Vehicle livery
Website design & build
Photography and video
Animation
Corporate stationery
Team Workwear
E-mail footer
E-mail newsletter
Brochure design
