Cheddar Gorge & Caves brand identity logo

Cheddar Gorge & Caves

The dramatic awe inspiring landscape of Cheddar Gorge was the inspiration for the new brand identity.

The design aims to capture both the iconic physical personality of the gorge and caves as well as the natural emotional feeling of this beautiful place.

Cheddar Gorge feral goat
Cheddar Gorge and Caves logo development
Cheddar Gorge & Caves brand identity logo
Cheddar Gorge and Caves logo design colour palette development
Cheddar Gorge typography brand guidelines
Cheddar Gorge & Caves branded colour palette

After the launch and success of the new Longleat brand in 2015, we asked Brond to work with us to rebrand Cheddar Gorge & Caves.

As always we think they have done a fantastic job, it is early days but already activity at the attraction is picking up and we are confident that this has already contributed to increased visitor numbers and revenues Cheddar Gorge & Caves.

Alex Lloyd - General Manager, Longleat | Cheddar Gorge

Cheddar Gorge & Caves logo drawing
Cheddar Caves

Cheddar Gorge & Caves

Brand identity

Brand guidelines

Photography

Branded communications

Brand attributes:
• PIONEERING
• SPECTACULAR
• ICONIC
• NATURAL
• IMMERSIVE

Cheddar Gorge aerial view
Cheddar Gorge & Caves brand values
Cheddar Gorge & Caves brand museum activities painting
Cheddar Gorge & Caves brand identity development sketches
Cheddar Gorge & Caves Somerset view
Cheddar Gorge & Caves rock climbing
Cheddar Gorge & Caves road through the Gorge
Cheddar Gorge & Caves museum activities