Four Crosses is a range of cheddar and mozzarella supplied by Futura Foods. The range comes in a range of formats including block, sliced and grated.
Brond created a custom illustration for the background to take consumers to the beautiful countryside where our cheese is made.
When Futura Foods approached Brond with this project, we had a brand name but no logo or packaging. The team at Brond created a range of credible options for both the logo and packaging for us to consider. What I love about the route we chose is that it illustrates so well the beautiful rolling countryside locally to where our Cheddar cheese was packed, giving the products a sense of place.Rhian Kinman - Senior Marketing Manager, Futura Foods
As demand for the brand increased, we later asked Brond to help us create a range of additional pack sizes, formats and cheese varieties to expand the range. This included the development of Italian and Swiss landscape illustrations to depict the countries of origin of our Mozzarella and Emmental cheeses. I thought it was genius how the country landscapes were evolved to incorporate the local agriculture whilst still being instantly recognisable as part of the Four Crosses family!
Four Crosses brand identity
Four Crosses packaging design
Packaging range segmentation
Cheese packaging for a range of formats
Branded colour palette for range segmentation