New brand identity and packaging for Reedy’s range of delicious jams, preserves, relishes and chutneys.
Reedy’s home made products have a naturally exceptional taste that comes from from the best natural ingredients.
They don't use any artificial ingredients and are one of the few producers to set the preserves using freshly squeezed lemon juice and pectin from fresh apples.
When I first saw the design with the British butterflies chosen for each flavour I just knew that Brond had captured the natural flavour of my products. I felt so emotional about the design. It was just me.
I love British wildlife and the finest British ingredients.
The range of designs created by Brond, just like Reedy's food, is 'bob on!'
Lisa Reedy - Founder, Reedy's
Brand identity featuring a butterfly illustration as the apostrophe
Packaging with each flavour represented by a beautifully colourful British butterfly to capture the natural essence of Reedy’s products
A new brand message was created:
'Naturally Capturing Nature's Flavours & Brightness'.
Incorporating 'Naturally' into the flavour descriptors
The labels were printed onto an uncoated stock to emphasise the natural ingredients.
A new range of jars were sourced to reflect the quality of the product.