Creating a WILD brand identity for a live adventure show featuring wild animals and extreme sports.
The brief was to create an engaging brand, appealing to both boys and girls. The series aimed to get kids to get off the sofa and go on a WILD adventure.
I had the pleasure of working with the Brond team on the WILD brand.
In addition to creating the main branding, Brond designed and built a huge range of branded set elements including large scale maps, a lectern for a judge, a Wild Wall of Wonder and even a skate ramp!
All of these pieces managed to survive several series of being loaded in and out of vans and jumped all over by presenters and children so they were obviously well made. Brond are huge fun to work with and I really enjoy all the energy and ideas they bring to each new project.
I wouldn't hesitate to recommend their services and look forward to working with them again.
Alex Griffiths - Series Producer BBC
On screen props
Graphics for games and features
A range of items were developed to bring the brand to life on screen including skate ramps, clothing, maps, flags, leader boards and vehicles.
Tag line 'Get out and go WILD'