The Pourty brand name came from fusing together the words 'potty' and 'pour'.
Pourty - The potty that pours.
Pourty now produce a series of products aimed at toddlers going through the process of potty and toilet training.
Brond performed a critical role in not only building the brand but also designing our first product, the Pourty Potty.
Brond helped us explore different design concepts with various animal designs before steering us back to focus on the unique pouring function. They then developed the Pourty logo and the all important packaging for our products. Brond have been hugely supportive, patient and great to work with.
We have been particularly impressed by the constant focus on ensuring that the artwork not only looks good but also conveys the message needed to sell the products.
Jon Rathbone - Founder, Pourty
The brand identity was developed to look attractive to young children. Soft colours and rounded shapes were used to help people feel comfortable and safe when choosing the product.
A fun, friendly character was also created 'Pourty Cat'